A new ink from Xerox will make it easier for print providers to produce high-revenue,
offset-quality photo applications.
Xerox’s new matt dry ink is designed for a range of print jobs, including the photo
products consumers are demanding. According to InfoTrends, photo applications
such as books, greeting cards and calendars are projected to be a $2.2 billion market
The ink is available on the Xerox iGen4® EXP, the latest model built on the award-winning
Xerox iGen4 platform.
“Print providers can push the boundaries of digital production with this ink,” said Eric Armour,
president, Graphic Communications Business Group, Xerox Corporation.
“By adding matt dry ink to the Xerox iGen4 EXP they receive the advantages
of high-volume digital printing – such as personalisation and automation – as well
as image quality that’s virtually indistinguishable from offset.”
The ink provides a consistent and uniform appearance across highlights, mid-tones and shadows
– critical for ink-heavy applications such as marketing collateral, collages in photo books
and full-page photographs for calendars and greeting cards. It also produces authentic
skin tones and natural colours while maintaining fine detail in background images.
Swiss-based Ifolor AG uses Xerox’s matt dry ink for digital photos and greeting cards,
as well as specialty items including posters, photo books, writing pads and calendars.
“We demand quality. With the iGen4 EXP’s productivity, combined with the new ink,
we print high-volume, colour-rich applications in minutes,” said Markus Wirth, chief
executive officer, Ifolor AG.
The iGen4 EXP offers more image area than competitive devices – translating to more
sellable output and increased profits. The solution leverages Xerox FreeFlow® Digital Workflow
Collection, along with software and finishing options from Xerox business partners, to streamline
and synchronise the production process as needed.
The matt dry ink option is available immediately with new iGen4 EXP sales.